What is this? When I read a book, I write summaries as I go. I started in July 2010 so the collection is small.
Peter's Notes for...

Whatever You Think, Think The Opposite

Paul Arden

Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start thinking differently. To think differently you have to think illogically. Whatever You Think Think The Opposite looks at life the wrong way in a bid to explain the benefits of making wrong decisions.


This book explains the benefits of making bad decisions.

It shows how risk is your security in life.

And why unreason is better than reason.

It’s about having the confidence to roll the dice.

Observations in the Book

At the beginning of the 1970s, Vivienne Westwood and Malcolm McLaren opened a shop in what was the then unfashionable St Christopher’s Place off Oxford Street in London. [..] The clothes were thirty years ahead of their time. They were unwearable and unbuyable. [..] Had they not been spirited and courageous enough to do that, Westwood would not have become our more revered designer, and McLaren would not have formed the Sex Pistols.

The problem with making sensible decisions is that so is everyone else.

Making the safe decision is dull, predictable and leads nowhere new.

You can’t afford the house of your dreams. That’s why it is the house of your dreams.

Yves Klein

Above, the artist Yves Klein “throws himself into the void”, 1960.

Instead of aiming for perfection, run with what you’ve got and fix it as you go.

Be your own worst critic. When things go wrong, it’s tempting to shift the blame. Don’t. Accept responsibility. People will appreciate it, and you will find out what you’re capable of.

It is fashionable for so-called thinking people to try to lose their ego. [..] Presumably we were given egos for a reason. Great people have great egos; maybe that’s what makes them great.

If you must have a meeting, lose the chairs.

Advances in any field are made by the people with the small or personal point of view.

What is a good idea? One that happens is. If it doesn’t, it isn’t.

Even a bad idea executed is better than a good idea undone. The longer it is used, the better the idea is considered to be. That is why the wheel is reckoned to be the best idea ever.

Think about money. It’s honest.

Don’t go to university. Go to work.

Good marks will not secure you an interesting life. Your imagination will.

If you want to be in a job where they won’t accept you, just turn up. [..] Eventually they will accept you, because you are a part of their community.

Get the very best company in your chosen field onto your C.V. [..] Work for free, if necessary. Your future employers will be impressed.

ASTONISH ME. Bear these words in mind and whatever you do will be creative.

This book on Amazon.com or Amazon.co.uk. If I got it right, I should get a small cut if you buy a copy, so thanks in advance.